Launches And Exits: Magic Pony, BleepBleeps and So-Sure

It’s been a great start to the summer of 2016! Two clients launched new products and another was acquired by Twitter for $150 million. We’re proud to work with this great group of entrepreneurs in IoT, insurance tech and machine learning.

In the acquisition department, Magic Pony Technology, a stealth European tech company was acquired by Twitter in June. Magic Pony’s technology uses neural networks to improve images. According to a TechCrunch article the acquisition will bolster Twitter’s strategy to build it’s machine learning muscle and potentially improve how it delivers photos and videos across its apps.

“Machine learning is increasingly at the core of everything we build at Twitter,” said Jack Dorsey, Twitter CEO and co-founder, in a statement. “Magic Pony’s machine learning technology will help us build strength into our deep learning teams with world-class talent, so Twitter can continue to be the best place to see what’s happening and why it matters, first. We value deep learning research to help make our world better, and we will keep doing our part to share our work and learnings with the community.”

BleepBleeps makes connected devices for kids and families. They recently launched a new product on Kickstarter called Suzy Snooze. Suzy Snooze is a three-in-one sleep companion: a smart baby monitor, sleep trainer and night light all designed to help your baby (and you) get a sleep better.

So-Sure launched its new social phone insurance platform. The company wants to help consumers reduce the cost of mobile phone insurance by using your network of friends. Just download their app for a small fee and your phone is covered for the basics. Next you connect with your friends and build what they call a reward pot where for each friend who buys the basic insurance, So-Sure adds £10 to the reward pot. If no one files a claim on their phone the reward pot gets over to the next year or you can use to reduce your premium. Or, if you or someone files a claim, the money helps you get your (or their) phone back. Simple.

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