Congrats to our client MediaGamma who closed a £2m round from the UCL Technology Fund in partnership with ParkWalk Advisors and the London Co-Investment Fund (LCIF). MediaGamma is a predictive analytics software company that uses an enterprise-grade reinforcement machine learning platform to deliver decisions in under five milliseconds.
MediaGamma uses its ad tech machine learning platform in programmatic advertising, building and training more accurate user-profiling and bidding algorithms that vastly reduce customer acquisition costs for their clients.
Howard Watt, partner, JAG Shaw Baker believes ad tech is not going away anytime soon.
“Ad tech is transformative. Nearly 90% of online advertising expenditures now operate on a targeted reach basis,” said Watt. “The leveraging of big data and ad tech is helping companies of all sizes dramatically improve inefficiencies in marketing spend.”
“Howard Watt and the JAG Shaw Baker team made the entire fundraising process run smoothly on this deal,” said Rael Cline, Co-founder and CEO, MediaGamma. “The firm combines their wealth of experience with a pragmatic sensibility to get the deal done.”